John Yoon – Project Verum Review

Are you curious about the potential financial risks involved in purchasing Project Verum: Ecom Foundations from Verum Ecom? If so, this evaluation will provide you with valuable information about the course’s pricing, overview, and other relevant data. By the end of this read, you’ll be able to determine if Project Verum is the right fit for you.

Let’s begin!

Project Verum shares similarities with other dropshipping courses. While their marketing may make enticing promises that set them apart from other dropshipping gurus, it’s important to acknowledge that no magical solution can overcome the significant challenges inherent to this business model.

Let’s clarify one thing:

Dropshipping is by no means a passive endeavor, despite how convincingly most course creators sell the dream.

If your goal is to live a laptop-centric lifestyle, making money while traveling the world and sleeping, dropshipping may not be the ideal choice for you.

To run a successful dropshipping business, you must constantly search for new products. This involves spending hours scouring the internet for trending items, striving to find the next big thing.

However, it’s not enough to merely possess the latest hot product; you also need customers. This entails running advertisements, a substantial number of them. You’ll need to invest time, money, and effort into testing, fine-tuning, and targeting your ad campaigns, potentially spending thousands, if not tens of thousands of dollars before breaking even.

Moreover, it’s worth noting that Facebook, one of the primary sources of traffic for dropshippers, tends to frown upon this business model. Consequently, they could suspend your advertising account at any given time.

All of these factors contribute to a stressful lifestyle, limited financial gains, and significant time wasted. The time that could be better utilized in pursuit of the life you truly desire.

If you still want to learn more about Project Verum, please continue reading.

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Project Verum Review Summary

Business name: 
Project Verum

Type of Business: 

Initial Investments: 


What Is Project Verum?

The online course, Project Verum, focuses on providing students with fundamental knowledge about dropshipping. The course materials are conveniently hosted on the Kajabi platform, allowing easy access via your mobile device.

Upon purchasing this course, you will gain access to over 12 hours of content divided into seven modules. Additionally, you will be granted entry to a private Facebook group exclusively for Verum Ecom members, where you can engage with fellow students and receive ongoing updates.

One noteworthy aspect is the absence of hidden costs, upsells, or unexpected charges. It’s refreshing to see that Project Verum doesn’t incorporate any upselling tactics or surprise fees commonly found in many other courses.

According to John, Project Verum: Ecom Foundations offers a comprehensive dropshipping blueprint derived from $10 million in Facebook ad spending, three years of eCommerce expertise, and proven methodologies employed in 50 different stores. Notably, this course covers the development of customer service and support systems, a component often overlooked in other dropshipping courses.

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Who Is John Yoon? Project Verum Creator

The creator behind Project Verum is John Yoon, who co-founded Verum E-commerce with his friends in 2019. Despite entering the eCommerce industry as recently as 2017, John’s business has achieved remarkable success, generating revenue in the eight-figure range.

Presently, John manages approximately eight online stores, showcasing his breadth of experience in the field. Additionally, he operates a YouTube channel named “Verum Ecom,” which boasts an impressive collection of 16 videos and over 122,000 subscribers. You can explore his YouTube channel to access valuable free resources related to eCommerce and dropshipping.

Is Project Verum’s Course A Scam?

Technically, no. It is possible to make money through this program, but it’s important to understand that it’s not as effortless as Project Verum portrays it to be.

Significant upfront work is required, and success is not guaranteed. Furthermore, substantial volume is necessary to generate substantial profits.

While there’s nothing inherently wrong with investing effort up front and reaping the rewards later, the reality may not be as appealing. After grinding it out for three months and accumulating a significant advertising debt of $3,000 to $5,000 (since the notion of starting with just $5 per day is misleading), the actual profit margin may be only 15% on a $12 product, amounting to $1.80. In such cases, the returns may not be worth the investment.

Review Of Project Verum Ecom Foundations Courses

Let’s explore the content of each module in the course:

Module 1 – Welcome and Introduction

This module serves as a typical starting point. You’ll gain insights into effective thinking and receive an overview of the course. Additionally, you’ll learn about the Private Verum Ecom Facebook group and the affiliate program.

Module 2: Product Selection

In this section, you’ll find three videos that guide you through the process of choosing the product you intend to dropship. The videos cover both free and paid product research strategies.

Module 3: Store Design & Set Up

This module is the most extensive part of the course and is essentially divided into two sections.

  • Part 1: Enhancing the appearance of your Shopify store to make it appealing to customers. This involves setting up your online store, integrating Oberlo, installing themes, and similar tasks.
  • Part 2: In-depth training on email marketing. This section provides extensive information on email marketing, exceeding initial expectations.

Module 4: Facebook Ads Theory and Mechanics

This module offers a quick introduction to Facebook advertising. You’ll learn why Facebook ads are a preferred choice, how they function, and gain familiarity with the Facebook Ads Manager and related aspects.

Module 5: Facebook Ads Strategy

The fifth module focuses on how people utilize Facebook. It delves into strategies for scaling your ads, retargeting techniques, and other approaches to optimize your advertising campaigns.

Module 6 – Backend

This module sheds light on the backend workings of your Shopify store. While one might expect this section to precede the module on Facebook ads, the Verum team has placed it after. You’ll gain insights into order fulfillment, working with private suppliers, customer support, and outsourcing tasks.

Module 7: Instagram Influencer Marketing

In this module, you’ll learn about leveraging Instagram and utilizing influencers with substantial followings for marketing purposes. The training provides guidance on promoting your products through Instagram by engaging with various influential accounts.

The Significance of the Private Facebook Group

Similar to other dropshipping courses, Project Verum offers access to a Private Facebook Group. Although the course is relatively new and the group may not have a large number of members yet, the Verum Ecom team actively participates in the group.

Being part of such a group is highly beneficial and holds great importance. It provides a platform where you can seek answers to your questions. By leveraging the collective knowledge and experience of the group members, you can achieve results more rapidly. Active engagement and support within the group contribute to a faster learning process and a greater likelihood of success.

Project Verum Costs

This course provides comprehensive guidance on building a successful Shopify store by leveraging Facebook Ads, and Instagram Influencers, and selecting the right products. This proven “formula for success” is commonly offered in various dropshipping courses.

John Yoon, the main speaker from Verum Ecom, shares his impressive achievement of generating $552,751 within two months by selling a mosquito trap (MosquitoTrapX) in early 2019.

The pricing for Project Verum is set at $99, granting you access to the course modules and a private Facebook group. The course content is regularly updated to incorporate the latest trends in the dropshipping industry.

In the event that customers are not satisfied with the course, they can request a refund within 30 days by sending an email to the support address. Currently, John and the other founders of Verum E-commerce do not offer mentoring services.

Is Dropshipping Easy To Get Into?

Dropshipping may seem easy to get into, but the team at Verum Ecom takes a different approach. They don’t boast about their earnings or claim to have all the answers. Instead, they focus on sharing information without any ulterior motives, which is quite refreshing considering the scarcity of such genuine gurus.

I appreciate the content they create, particularly their YouTube channel. It’s just unfortunate that the dropshipping business model itself has inherent flaws.

Allow me to highlight some of the issues with the dropshipping model:

  1. Limited Control over Order Fulfillment and Lead Times: While you avoid the burden of warehousing stock, dissatisfied customers can still impact your business. Since manufacturers and wholesalers handle the management and shipping of your stock, any mistakes or delays will reflect on your reputation. It’s crucial to work with reliable partners but keep in mind that you won’t have complete control over your business.
  2. Reliance on Suppliers’ Stock: Dropshipping allows for the immediate offering of new products and the ability to stop selling slow-moving items. However, this advantage comes with a drawback: you have no control over your supplier’s inventory. If they run out of stock, you will face longer lead times and potentially lose customers.
  3. Reduced Profit Margins: A hidden cost of dropshipping is the absence of bulk pricing. Since you pay more for each item compared to owning and warehousing inventory, your profit margins are likely to be lower. To compensate, you’ll need to sell a higher volume of products, which can be challenging.
  4. Customer Service Challenges: If your supplier makes mistakes such as late deliveries, damaged items, or wrong orders, it’s you who will bear the brunt of customer dissatisfaction, not the supplier. Unlike retailers who manage their own inventory, dropshippers face limitations in resolving customer issues promptly, as they must rely on suppliers to address problems.

These are just a few of the concerns I’ve with dropshipping. While Verum Ecom offers valuable insights, it’s important to weigh the pros and cons before fully committing to the dropshipping business model.

Alternatives To Project Verum

We have invested months into extensive research, analysis, and vetting of numerous online business models and programs. It has been unequivocally concluded that this Online Home-Based Business stands as the number one business model for individuals starting their entrepreneurial journey.

Regardless of whether you have yet to generate any online income or have been in this field for some time without significant success, this business model is tailored to suit your needs.

Here’s why it’s a game-changer:

  • Flexibility: Whether you can spare an hour a day or fully commit yourself, this business adapts to your schedule. While devoting more time accelerates results, even a daily investment of limited time can move the needle in your business. The true beauty lies in the concept of passive income—when you pause your efforts, the money continues to flow. Imagine taking a three-month hiatus to explore Europe, write a book in a tranquil cabin, hike the Appalachian Trail, or revel in endless beach days. This level of freedom becomes feasible when your income stream isn’t tethered to your time.
  • Ownership and Control: In contrast to dropshipping, where ownership and control are elusive, This online business empowers you to own and control everything. You determine the quality of your assets, ensuring complete authority and autonomy over your business. While a Shopify store technically falls under ownership, it becomes worthless without customers if ad platforms cease to cooperate.
  • Minimal Startup Costs: Starting this online business requires little to no upfront investment. It’s possible to secure client payments before spending a dime out of your pocket. You can establish your first online business with less than $100, generating profits swiftly.
  • No Inventory Concerns: Unlike traditional businesses with physical products, online business eliminates inventory-related headaches. Dropshipping typically involves extensive wait times due to products originating from China, with customers sometimes waiting weeks or even months for their orders to arrive. Avoid the risk of refund requests or chargebacks resulting from prolonged delays. With a 100% online business, such concerns simply vanish.
  • Ease of Duplication: Here’s the best part—once you have your initial website up and running, expanding your income becomes remarkably effortless. As you gain knowledge, experience, results, and momentum, the process becomes increasingly streamlined. In contrast, duplicating income with dropshipping necessitates doubling your inventory, profit margins, or average order value—a far more challenging feat.

Now, the decision is yours. You can continue exploring options such as Project Verum, which may potentially yield returns in the future.


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As we come to the end of this review, I hope that the information provided has answered any questions you may have had about John Yoon and his Project Verum.

Thank you for reading, and best of luck on your journey!

Until next time.

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