Drop Ship Lifestyle Review: The Truth About Anton Kraly Course

Anton Kraly says that his Drop Ship Lifestyle (DSL) course was named the best e-commerce course by Shopify in 2017.

Is Anton Kraly telling the truth, or is he scamming you?

At one point, Drop Ship Lifestyle was one of the Shopify-approved courses. But at the time of writing this review, it’s no longer the case.

Anton Kraly Drop Ship Lifestyle has lost its status with Shopify.

The question is then, does this course still worth the investment?

If you are considering starting a dropshipping business, you might want to read this review of Drop Ship Lifestyle before investing.

Here is a brief introduction to dropshipping:

Dropshipping is a business of selling tangible products that you don’t need to purchase upfront, store them somewhere, and hope to sell them to make a healthy profit.

It allows you to bypass the inventory component and list suppliers products on your website to sell.

If someone makes a purchase, the supplier will ship the items directly to the customers.

Anton Kraly claims to give you all the training and guidance necessary to establish, run, and expand a successful dropshipping business online.

You may wonder, is Anton Kraly a scam?

Let’s find out in this thorough review of the Drop Ship Lifestyle course.

We’ll discuss what includes in the course and what to expect if you purchase the training.

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Drop Ship Lifestyle Review Summary



Name: Drop Ship Lifestyle

Business Type: eCommerce

Investment: $4,997.00

  • Drop Ship Lifestyle is a dropshipping course created by Anton Kraly.
  • Drop Ship Lifestyle claim to provide you with everything you need to build a successful dropshipping business.
  • Our review found material in the course is either outdated or flat out misleading.


Drop Ship Lifestyle What Is It?

Anton Kraly created Drop Ship Lifestyle in 2013.

It’s a digital course that teaches his seven-step blueprint of starting, scaling, and expanding a profitable eCommerce business using dropshipping.

The dropshipping business model is unique because it doesn’t require the sellers to keep inventories.

Online sellers only create a website to sell products.

They then send customer orders to the manufacturer to fulfill them.

Sellers set the price of each product, and they get to keep the profit left over after paying the manufacturer.

According to Anton, Drop Ship Lifestyle is an all-in-one blueprint for success, personal coaching, and done-for-you service.

It is not another typical dropshipping course out there that leaves you high and dry after you purchase it.

The course will teach you product selection, Shopify design, locating suppliers, running ads, social traffic, doing business abroad, outsourcing, and eventually selling your store.

But, how do you know this blueprint works?

Just look at Anton. He claims the blueprint has helped him launch dozens of successful eCommerce businesses.

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About Anton Kraly Of Drop Ship Lifestyle

Anton Kraly graduated from college in 2006 without a job. So, he bought a delivery truck for $25,000 to sell cookies in a small Long Island, NY community called Merrick.

Then, Kraly decided to convert his cookies delivery business into an eCommerce store, NYcookieshop.com, to sell cookies online instead of driving them around town.

Anton Kraly quickly realized that he could skyrocket their business by selling big-ticket items, like furniture, instead of just selling cookies.

So he scoured eBay to see what they could find.

It wasn’t long afterward that they began selling furniture and home appliances that they purchased from China.

The business hit a milestone three years later when it generated $1.2 million in revenue. Anton Kraly decided to sell it a year later when it hit $1.8 Million.

After many successful years of selling online, Anton created the Drop Ship Lifestyle (DSL) course to share his eCommerce knowledge with others.

Drop Ship Lifestyle brought in $3.5 million in 2016.

On his blog, Anton states that he is living the laptop lifestyle. He is making money online by running eCommerce stores.

However, we believe the bulk of his income comes from selling the DSL course.

Drop Ship Lifestyle has grown into a popular dropshipping. Many affiliates are getting on board to recommend the courses.

Whether it’s any good, let’s find out.

Is Drop Ship Lifestyle Legit?

We must disagree with people who are calling Drop Ship Lifestyle a scam.

Drop Ship Lifestyle is legit. This course is a brainchild of a real-world entrepreneur.

DSL was selected as the best e-commerce course by Shopify in 2017.

Anton Kraly has created multiple million-dollar online stores and has conquered some of the most competitive niches in existence. He knows his stuff.

This course teaches high ticket dropshipping as opposed to selling low ticket items.

You can make money with high-ticket dropshipping, but it’s not as easy as Anton Kraly makes it sound.

This eCommerce business requires a lot of upfront work with no guarantee of success.

There’s nothing wrong with upfront works to make money later. However, the profit margins from dropshipping are low. It’s not worth it.

So, DropShipping Lifestyle is legit. But why invest time and money into a risky business. There are better eCommerce opportunities that generate $500 to $2,000 passive income every single month.

Drop Ship Lifestyle Course Review

This part of the discussion is the reason you are reading reviews of DroShip Lifestyle.

You want to know what you’ll get after purchasing the course.

I am not going to give you every all detail of DSL. I will only offer an overview of the course.

The Drop Ship Lifestyle course has four sections:

1. DropShip Blueprint

2. Adwords PPC Course

3. Paid Social Traffic Course, and

4. Events.

We will discuss each section so that you understand how the course works.

Section 1 – Drop Ship Blueprint

This section has 77 training videos for a total of 15 hours and 31 minutes.

Anton begins this section with an introduction to his dropshipping model. He covers all the dropshipping fundamentals to build the foundation for the success of your business.

After a short general introduction to the course, Anton Kraly recommends that you find a single niche and sell “evergreen” products instead of looking for any hot products that are trending.

Niche selection

Anton steps you through his methods for picking the right niche.

He recommends selling expensive (big-ticket) items. Because moving less product reduces the need for customer service, the hassle of processing orders, and makes it easier to buy paid traffic.

Kraly recommends staying clear of niches where brand loyalty plays a significant role.

It’s hard to sell to consumers with brand loyalty. They already know what they want.

Finally, Anton offers tips and tricks on what makes a good niche.

Market Research

Anton shows you his tricks for researching products to make sure you can squeeze every dollar possible out of them.

You’ll learn how to find products that suit your niche.

The module teaches the process of generating a list of quality suppliers. It goes over locating eCommerce price points, product listing ads, calculating profit margins, tracking demand, and creating the master list.

So, the first two modules cover the method of picking a niche and picking products for that niche.

The information might seem a bit redundant, but they are critical to the future of your dropshipping business.

Creating Your eCommerce Store

Every dropshipping business needs a web presence.

Anton covers in detail the process of setting up a dropshipping store with Shopify.

You learn to pick a good domain name and build a professional eCommerce site using the Drop Ship Lifestyle Shopify themes.

This module is well organized and comprehensive that even complete beginners will be able to build a professional-looking Shopify store.

Finding suppliers

You want to work with dropshipping suppliers that keep the inventory and do the shipping.

Anton points out that you should try to find suppliers who require verification. It effectively skips the trust-building process and all other challenges related to finding suppliers and establishing relationships with them.

He even gives you phone scripts to use when contacting your suppliers.

Kraly then shows you how to select suppliers and divide them into categories.

You must have backup suppliers on hand just in case one backs out.

Conversion Rate Optimization (CRO)

This module covers various strategies for getting people to your website.

It teaches the digital marketing techniques of turning more store visitors into actual buyers.

Anton covers these topics:

  • Creating urgency
  • Getting real product reviews
  • Creating an account on social media
  • Offering bonuses
  • Make use of empty carts
  • Make sure site navigation is on par for your visitors

You will learn helpful marketing techniques for turning traffic on your dropshipping site into sales.

Traffic Generation

Driving traffic to your Shopify store is extremely important, especially when you’re just starting.

This module walks you through the ins and outs of bringing in highly targeted traffic with purchase intent to your dropshipping site.

Anton doesn’t teach conventional thought here. He shows you how to legally spy on Google and get traffic with high buyer intent so that you can make sure you’re making money on the first day.

You learn to set up retargeting campaigns that keep showing the same ad, or series of ads, to visitors who left your site without buying.

Anton is using the strategy of getting the most traffic and sales from Google ads.


The last module contains everything you need to know about scaling your dropshipping business.

There’s only so much one person can do. So, You must outsource a good chunk of your day-to-day tasks to free up more of your time to grow the business.

Anton will lead you by the hand through the process of automation items, such as:

  • Abandoned cart orders
  • Google Sheets
  • Analytics and tracking
  • Distributing content

Anton ends this module with a few automation protocols that should be in place before pulling the trigger.

Section 2 – Google Pay-Per-Click AdWords (PPC)

This section is a course on its own. The instructor is Michael Erickson, a Google Certified Partner Search Scientist.

Michael Erickson teaches you the process of setting up Google Ads and ad campaigns to generate maximum sales.

Here are the topics covered in this section.

Google Adwords And Sales Funnels

This module offers an overview of using sales funnels to get the most out of your Google Ads.

You’ll learn about metrics, conversion tracking, and remarketing strategies.

Product Listing Ads (PLA)

In this module, you’ll learn all about product feeds, the Google Merchant Centre, and how to launch a successful campaign.

PLAs are so incredibly useful to dropshippers.

  • It doesn’t interrupt the user experience.
  • It helps to improve your conversion rate by filtering out uninterested consumers.
  • And, there are many more.

Search Text And Display Ads

Michael explains the ins and outs of the search ads and gives solid advice on which keywords to bid on for your different campaigns.

You will learn to optimize your ads displayed to get the most from your investment.

Section 03 – Paid Social Traffic

This section covers paid traffic on social media platforms that are most suitable for dropshipping, namely Facebook, Instagram, Pinterest, and Twitter.

The Fundamentals

You’ll learn the differences between Google search and social media when it comes to marketing.

The presenter will help you understand what role Facebook, Instagram, and other sites should play in your overall online marketing strategies.

Facebook Ads

You learn to avoid the common mistakes when running Facebook ads.

The module introduces you to the layout of Facebook accounts, different Facebook ad strategies, ad formats, Facebook audiences, and bidding types.

Here’s what you will learn:

  • Set up Facebook Business Manager and FB Ads Manager Accounts.
  • Install the FB Pixel, a product catalog, and a Pixel for Dynamic Product Ads.
  • Set up the Product Catalog Tool and a Product Feed (used to create Dynamic Product Ads.)
  • Create a campaign mapping spreadsheet.

If you are new to advertising on Facebook, this module is a gold mine.

Instagram Ads

Everything you have learned in Facebook Ads can apply directly to Instagram.

Michael teaches you how to set your Instagram Ad Campaigns up on Facebook.

All you have to do is select Instagram in your Facebook Ads Manager Account, and you’re good to go.

Pinterest Ads

Unlike the previous two social media giants, Pinterest is a bit different in that its users are more likely to be interested in buying.

The best marketing strategy on Pinterest is focusing on providing something of value to all users.

You’ll learn to set up effective campaigns, track and analyze results, and adjust your efforts accordingly.

Twitter Ads

You learn some Twitter Targeting Methods, Ad Types, and strategies.

Twitter is not search-based and has lower engagement rates. It is a challenging social media platform to master if your goal is advertising.

The module does a good job covering Conversion Tracking, Follower Campaign Set up, Tailored Audience Building, and Website Conversion Campaign Setup.

Section 4 – Events

This bonus section consists entirely of talks given by guest speakers at the Drop Ship Lifestyle Members Retreat in 2017.

The speakers discussed the following topics:

  • Stalking prospective customers on Facebook
  • Selling your online store
  • How to balance work, life, and family
  • Influencer marketing
  • Building a brand
  • Alternative traffic sources
  • Content marketing

A lot of the content in this module is not relevant to dropshipping. You can skip the entire section and still do OK.

We have to say that there aren’t many dropshipping courses that offer the same value as Drop Ship Lifestyle.

Drop Ship Lifestyle is a very comprehensive course. It teaches high ticket dropshipping.

One of the advantages of the DSL is the top-notch support, regular Q&A sessions, and new content added to the course over time.

If you’re a newcomer to the world of e-commerce and dropshipping, you should be able to kick-start your own business early on in the course.

But, these are not reasons that make Drop Ship Lifestyle popular.

Drop Ship Lifestyle became popular after hundreds and thousands of affiliates started promoting it between December 2012 and November 2014.

Affiliate promoted DSL to earn the 50% commission. Most of them had no idea as to the quality of the course.

Drop Ship Lifestyle Price

Drop Ship Lifestyle launched in 2012 with an entry-level price of $250.

The price has increased to $25,000, a one-time payment for the fully-fledged done-for-you solution.

Today, Drop Ship Lifestyle has three different price packages.

Basic Package

This basic package costs $4,997. It was $250 a few years ago.

You’ll get the blueprint, business forum, Anton’s drop ship labs, social media and Google Ads training, and the supplier directory.

The Basic Package will teach you everything you need to know about building a successful eCommerce store.

But, you will be on your own, no personal coaching, no community retreat, and no done-for-you services.

Premium Package

The price for Premium Package is $8,997. It includes everything mentioned in the basic package with extra bonuses.

You get all the training contents together with the inbox funnels course, six months of private coaching, and six months of done-for-you content marketing.

Unlimited Package

This package costs $25,000. It is also known as Done-For-You Package.

Anton Kraly and his team will set up an entire dropshipping store for you. So, you can focus on learning and building your business.

The Ultimate package comes with a lifetime of private coaching, 12 months of done-for-you content marketing, and a ticket to their lifestyle retreat.

As you can see, the basic package is the cheapest eCommerce course Dropshipping Lifestyle offers. It is not cheap.

Can You Make Money With Drop Ship Lifestyle?

Drop Ship Lifestyle is a high-ticket dropshipping business model. It is an eCommerce store that targets affluent consumers.

The high-ticket dropshipping store sells products that cost over $500 or more.

But focusing on selling only high-end products comes with high financial risks.

It’s not easy to make money dropshipping high-ticket items.

Even though you don’t have to manage inventory and logistics, you still have to spend a lot of time communicating with suppliers and dealing with customer service.

For your store to keep making money, you always have to look for a new winning product by testing products with Facebook ads.

You will need to keep finding new product replacements to keep generating profits.

The only way to make a decent income from drop shipping is to offer something different. You need to find products no one else is selling. You need to have a list of exclusive suppliers.

Drop Ship Lifestyle doesn’t offer anything unique or different.

You are competing against thousands of people to start a dropshipping business with the same suppliers, selling the same products at the same prices.

Drop Ship Lifestyle only provides you with the tools to start a dropshipping business.

But to make money, you have to commit full-time, dedication, consistency, hard work, and a lot of patience.

Drop Ship Lifestyle Pros

  • Anton Kraly is a successful entrepreneur. He is the founder of Drop Ship Lifestyle. So, we know it is not a scam.
  • The course provides in-depth information and tools to help you build an eCommerce business.
  • The Drop Ship Lifestyle team helps you with niche research, which saves you a lot of time.
  • You have access to a supportive and experienced community of seasoned e-commerce veterans.
  • The Drop Ship Lifestyle offers three months of private mentorship with Kraly and his team of coaches.
  • The Drop Ship Lifestyle team will build an e-commerce store for you.

Drop Ship Lifestyle Cons

  • Drop Ship Lifestyle is overpriced. The course doesn’t worth that much.
  • This course only teaches Shopify. If you’re planning to go with a different platform, it’s not for you.
  • Drop Ship Lifestyle does not cover organic traffic (SEO). Your dropshipping business relies solely on paid traffic.
  • It’s not easy to get a refund. You must select a niche, contact 20 suppliers, and build a website within 30 to qualify for a refund.
  • You are competing against thousands of people to sell the same products at the same price from the same suppliers. Your chance of making money is low.

Is Drop Ship Lifestyle Worth It?

Drop Ship Lifestyle is a good course. But it’s not worth it to invest in this type of eCommerce store nowadays.

The problem is that dropshipping is no longer the best opportunity to earn passive income online.

Honestly, dropshipping is not the same as it was back in 2010. Back then, you could compete with Amazon and make a profit.

Now, you can guarantee Amazon has the best price on 95% of products available to buy online. How can you compete with this?

It is the same reason that Anton Kraly has shifted his business focuses from dropshipping to selling his online courses.

We have stopped recommending dropshipping to our readers many years ago.

If you’re new or looking for a legit way to earn passive income online, dropshipping is not a good option.

The internet has created more millionaires and billionaires than any industry.

All you need is to find the right business opportunity to achieve financial freedom.

I understand you are here to read this review of Drop Ship Lifestyle.

So, I am not going to discuss my online business in this article.

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I hope this Drop Ship Lifestyle review helps you in making the right decision.

Until next time.

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