Kaeser & Blair

Kaeser & Blair is a well-established company that has been in the promotional products industry for over 125 years.

As one of the oldest and largest distributors in the industry, the company offers a unique business opportunity for individuals who want to start their own promotional products business.

Kaeser & Blair’s business model is based on the concept of independent dealers who can operate their own businesses using the company’s resources, products, and support.

In this review, we will take a closer look at the Kaeser & Blair business opportunity, exploring the benefits, drawbacks, and what it takes to be successful as an independent dealer.

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Kaeser & Blair Review Summary


Business name:
Kaeser & Blair
Type of Business: 
Dealer of Promotional Products
Initial Investments: 


What Is Kaeser & Blair?

Kaeser & Blair is a promotional products distributor and a family-owned business.

The company offers a wide range of promotional items, such as pens, tote bags, t-shirts, and other customized products that can be used by businesses to promote their brands or events.

Kaeser & Blair operates on a business model known as the “Dealer Program” where independent business owners, also known as promotional products dealers, can purchase products at wholesale prices and then resell them to their clients for a profit.

The company provides its dealers with training, support, and a website to assist them in running their businesses.

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Kaeser & Blair Management Team and Company Strategy

Kaeser & Blair is led by a management team consisting of experienced executives who are committed to the company’s core values and business principles.

The management team includes:

  • Kurt Kaeser: President and CEO
  • Michael Emoff: Chairman of the Board
  • Dan Livengood: Vice President of Operations
  • Craig Morris: Vice President of Sales and Marketing

The company’s strategy revolves around providing high-quality promotional products at affordable prices while maintaining a commitment to ethical business practices.

Kaeser & Blair’s dealer program is a key part of its strategy, as it enables independent business owners to sell the company’s products and earn profits.

The company also emphasizes the importance of technology, investing in advanced software and systems to streamline its operations and provide an optimal experience for both dealers and clients.

Is Kaeser & Blair Legit?

Kaeser & Blair is a legitimate company that has been in business for over 100 years.

The company is a member of the Promotional Products Association International (PPAI) and the Advertising Specialty Institute (ASI), both of which are reputable industry organizations. The company has an A+ rating with the Better Business Bureau (BBB) and has been accredited by the BBB since 1954.

Kaeser & Blair provides extensive training and support to its promotional products dealers and has a strong reputation for customer service and satisfaction.

Overall, Kaeser & Blair is a reputable and reliable company that operates with integrity and a commitment to its customers and dealers.

Is Kaeser & Blair an MLM and Pyramid Scheme?

Kaeser & Blair’s dealer program is not a pyramid scheme or a scam.

Pyramid schemes typically involve recruiting new members who are required to invest money with the promise of earning large returns, while the primary way to earn is by recruiting others into the scheme.

In contrast, Kaeser & Blair’s dealer program does not require dealers to recruit others to earn income.

The Kaeser & Blair Dealer program is a legitimate business opportunity that allows individuals to operate their own independent businesses by selling promotional products at a markup.

Dealers have access to a wide range of products at wholesale prices, as well as training and support from the company.

The Kaeser & Blair business opportunity is not an MLM, a pyramid scheme, or a scam.

What Products Do Kaeser & Blair Offer?

Kaeser & Blair offers a wide range of promotional products that can be customized with a company’s logo or message. Some of their most popular product categories include:

  • Writing instruments: Pens, pencils, markers, and highlighters
  • Apparel: T-shirts, hats, jackets, and other clothing items
  • Drinkware: Mugs, tumblers, water bottles, and other drink containers
  • Bags and totes: Backpacks, duffel bags, tote bags, and messenger bags
  • Technology items: USB drives, phone chargers, and headphones
  • Calendars and planners: Wall calendars, desk calendars, and planners
  • Office supplies: Notebooks, sticky notes, and desk organizers
  • Trade show and event items: Table covers, banners, and promotional giveaways

These are just a small list of the products that Kaeser & Blair offers. The company has a vast selection of promotional products available, and each product can be customized with a company’s logo or message using various decoration methods such as screen printing, embroidery, or laser engraving.

How Does Kaeser & Blair Business Opportunity Work?

The Kaeser & Blair business opportunity offers individuals the chance to become independent promotional product dealers.

Anyone can join the Kaeser & Blair Dealer program by:

  1. Apply to become a dealer: Interested individuals can apply to become a dealer through Kaeser & Blair’s website. The application process is straightforward and requires basic personal and contact information.
  2. Order a Business Owner Package: Once the application is approved, dealers can order a Business Owner Package for a nominal fee, which includes everything needed to start a promotional products business, including catalogs, samples, and order forms.
  3. Sell products to clients: Dealers can sell promotional products to businesses, organizations, and individuals in their local area or online. They can set their prices and earn a commission on every sale.
  4. Place orders with Kaeser & Blair: When a dealer receives an order from a client, they can place the order with Kaeser & Blair, which will fulfill the order and ship it directly to the client.
  5. Earn profits: Dealers earn a commission on every sale they make, which can be up to 50% of the gross profit on each order. There are no minimum sales requirements, and dealers can work as much or as little as they want.

The Kaeser & Blair business opportunity is flexible, making it an attractive option for individuals who want to start a home-based business or earn extra income.

Kaeser & Blair Business Opportunity Costs

There are costs associated with becoming a Kaeser & Blair promotional products dealer.

Let gives you the breakdown of the costs:

  • Business Owner Package: The Business Owner Package costs $25, $85, and $299. It includes catalogs, samples, and order forms.
  • Product samples: Dealers must purchase product samples to show to clients. The cost of product samples varies depending on the items ordered. It can go up to $1,000.
  • Marketing materials: Dealers need marketing materials such as business cards, flyers, and brochures to promote their business. The cost of marketing materials varies depending on your budget.
  • Shipping and handling fees: Kaeser & Blair charges shipping and handling fees for orders placed by dealers. The fees vary depending on the order size and shipping destination.
  • Website Hosting fees: There are other fees, such as website hosting and domain registration, that dealers may incur if they choose to set up a website for their business.
  • Business expenses: As a Kaeser & Blair dealer, you will be responsible for your own business expenses, such as phone and internet bills, travel expenses, marketing materials, and other costs associated with running a business.

It’s important to note that the costs of starting and running a Kaeser & Blair business vary depending on your individual. At the minimum, you need a budget of $10,000 to launch a Kaeser & Blair dealer business.

Kaeser & Blair Promotional Products Industry Analysis

The promotional products industry is a large and growing industry that generates billions of dollars in annual revenue.

According to the Promotional Products Association International (PPAI), the industry was valued at $24.7 billion in 2019, with 73% of buyers reporting that promotional products were effective in achieving their marketing objectives.

As a Kaeser & Blair dealer, the financial performance of your business will depend on a variety of factors, including your ability to generate sales, your pricing strategy, and your operating expenses. The company offers dealers a profit margin of up to 50% on sales.

Dealers need to consider the costs associated with running their business, such as marketing expenses, product samples, and shipping and handling fees.

In addition to business expenses, external economic factors, such as changes in the overall economy, can also impact the financial performance of a promotional products dealer.

Kaeser & Blair Compensation Plan

Kaeser & Blair offers a simple compensation plan for its promotional products dealers.

The components of the compensation plan include:

  • Commission: Dealers earn a commission on every sale they make. The commission rate is based on the gross profit margin of the sale, with higher commission rates available for larger orders. Dealers can earn up to 50% of the gross profit margin on a sale.
  • Profit sharing: Kaeser & Blair offers a profit-sharing program for its dealers. This program provides dealers with a share of the company’s profits based on their sales performance.
  • Volume bonuses: Dealers can earn volume bonuses based on their sales performance. These bonuses are awarded at specific sales levels and can provide a significant boost to a dealer’s income.
  • Referral program: Kaeser & Blair offers a referral program that provides dealers with a commission on sales made by other dealers they refer to the company.

The compensation plan provides dealers with a high degree of flexibility and the opportunity to earn a significant income based on their sales performance.

How Much Do Kaeser & Blair Dealers Make?

The income of the Kaeser & Blair dealers varies widely depending on several factors.

Since Kaeser & Blair dealers are independent contractors, their income is largely determined by their efforts and results.

While there is no guarantee of income as a Kaeser & Blair dealer, the company states that top-performing dealers can earn six-figure incomes.

However, it’s important to note that starting and building a successful business takes time and effort, and not all dealers will achieve the same level of success.

YOU need to factor in the business expenses, such as marketing and promotional costs, product samples, and shipping and handling fee, when calculating net income.

Ultimately, the income of a Kaeser & Blair business owner will depend on individual performance.

Is Kaeser & Blair a Good Business to Invest in?

While Kaeser & Blair is a legitimate and reputable business opportunity, it may not be the best fit for everyone.

If you are considering investing in Kaeser & Blair, it’s important to carefully weigh the potential benefits and drawbacks and to do your due diligence before making a decision.

Here are some reasons why you may want to think twice before investing in Kaeser & Blair.

Whose Kaeser & Blair Business Opportunity Is Not For

The Kaeser & Blair business opportunity is the right fit for:

  • Those looking for a get-rich-quick scheme: Building a successful Kaeser & Blair business takes time, effort, and dedication. If you are looking for a quick and easy way to make money without putting in the work, then Kaeser & Blair is not for you.
  • Those who are not comfortable with sales: Promotional product sales require a certain level of sales skills and comfort with networking and building relationships. If you are not comfortable with sales or don’t enjoy the sales process, then Kaeser & Blair is not for you.
  • Those who are not self-starters: As a Kaeser & Blair dealer, you will be responsible for building your own business and managing your own schedule. If you are not a self-starter and struggle with self-motivation, then you may find it challenging to succeed as a Kaeser & Blair dealer.

The Kaeser & Blair business is best suited for individuals who are comfortable with sales and are willing to invest the time and effort to build a successful business.

If you are not comfortable with sales or talking to strangers, then Kaeser & Blair may not be the best fit for you.

Kaeser & Blair Business Opportunity Risk Analysis

Kaeser & Blair is a well-established promotional products distribution company that has been in business for over a century.

The company offers a business opportunity for individuals to become independent dealers and earn commissions on sales of promotional products.

While Kaeser & Blair is a legitimate and reputable business opportunity, it does come with risks.

It’s important to carefully consider both the Pros and Cons before investing.

Kaeser & Blair Pros

Here are some potential pros of becoming a Kaeser & Blair dealer:

  • Established company: Kaeser & Blair has been in business for over a century and has a strong reputation in the promotional products industry. This can provide a level of credibility and stability that can be beneficial for those looking to start a business.
  • Low startup costs: The cost to become a Kaeser & Blair dealer is relatively low compared to other business opportunities. This can make it a more accessible option for those who want to start a business but may not have a lot of capital to invest.
  • Flexibility: As a Kaeser & Blair dealer, you have the flexibility to work from home or anywhere with an internet connection. You can also set your own schedule and work as much or as little as you want.
  • Training and support: Kaeser & Blair provides training and support to help you get started and succeed as a dealer. This includes access to marketing materials, product catalogs, and online training resources.

Sure, Kaeser & Blair can be a good option for those who are looking for a low-cost and flexible business opportunity.

However, it’s important to consider the cons (risks) and to do your due diligence before investing.

Kaeser & Blair Cons

The Kaeser & Blair business is a high-risk investment. Here are some of the cons:

  • Highly competitive industry: The promotional products industry is highly competitive, with many established players and low barriers to entry. This means that building a successful business as a Kaeser & Blair dealer can be challenging. It requires significant marketing skills and effort to stand out in a crowded marketplace.
  • Low-profit margins: Another con is the low-profit margins on promotional products. While Kaeser & Blair dealers can earn up to a 50% commission on sales, the profit margins on promotional products are typically low. You will need to generate a high volume of sales to generate a substantial income.
  • Limited Income potential: According to Kaeser & Blair’s own income disclosure statement, the median annual income for a dealer is just over $7,000. This means that building a successful business as a Kaeser & Blair dealer can be challenging and may not provide the level of income that you are looking for.
  • No residual income: Unlike other business opportunities, there is no residual income for Kaeser & Blair dealers. You will need to continually generate new sales to earn commissions.
  • Limited product offering: While Kaeser & Blair offers a wide range of promotional products, the selection is still limited compared to suppliers in the industry. This may limit your ability to appeal to a broader range of customers and generate a higher volume of sales.

While Kaeser & Blair is a legitimate business opportunity, it’s important to carefully consider the cons (risks) and pros (rewards) before making any investment decisions.

Kaeser & Blair Conclusion and Recommendation

Based on the information presented, Kaeser & Blair can be a challenging business opportunity to earn a substantial income.

If you are considering becoming a Kaeser & Blair dealer, you must carefully consider the costs, limited income potential, and industry risks associated with the opportunity.

Kaeser & Blair is a viable option for starting a home-based business if you have the skills, resources, and willingness to work hard to build it.

The problems with this business opportunity are the limited income potential and no residual income. Kaeser & Blair doesn’t appear to be a profitable investment.

The business model makes it hard for dealers to make money.

Why would you invest in a business that’s going to lose money?

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I hope this Kaeser & Blair review answers your questions about this MLM business.

Until next time.

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