Pure Romance Review – Is Pure Romance A Pyramid Scheme & A Scam

Coffee TalkI’m TQ, a mom and owner of this successful Writing Business.
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What would you do when your friend invited you to a sex toy party?

You laugh and tell her, “I’ll let you know later.”

Isn’t this sound crazy? But at the same time interesting.

Pure Romance consultants make money by organizing private in-home parties to educate and entertain women with the latest sexual health education, the best bath and beauty products, and the hottest bedroom accessories, adult toys.

When you first heard about the Pure Romance business opportunity, it sounds interesting and such fun to make money.

But then you wonder, what makes Pure Romance different from the adult toy stores online or down the street?

Do Pure Romance consultants make money from selling the sex toys or from recruiting other women to become consultants?

Is Pure Romance a pyramid scheme and a scam?

I understand that you are looking for the opportunity to create a life dream of financial freedom, and Pure Romance seems to be a wonderful opportunity, make money while having fun!

But you are not sure. You are looking for more information on Pure Romance home-based business opportunity.

Well, hello and welcome to our mlm review Coffee Talk.

It smarts for you to stop by and read this Pure Romance Review before joining the program.

In this review, you are going to find out the truth about the Pure Romance home-based mlm business opportunity.

Here’s what we will discuss in this review:

  • What is Pure Romance?
  • How to become a Pure Romance Consultant?
  • What is the cost to join Pure Romance?
  • The Pure Romance compensations, And
  • Is Pure Romance a pyramid scheme and a scam?

Reading this Pure Romance review, you should be able to determine if Pure Romance a pyramid scheme or profitable business opportunity for you to achieve your financial goals and dreams.

Please keep in mind that this business review is written based on my own experiences and opinions. I try to keep things fair and balanced in order to help you make the best investment decision.

I enjoy writing reviews of small business opportunities. I do not receive compensation or endorsement from the company that I review.

If you are looking for the best way to make money from home, check out the #1 home-based business opportunity which does not require recruiting or Face-to-Face selling.

Pure Romance Review Executive Summary

Name: Pure Romance

Competitors: Younique, Scentsy, Perfectly Posh, Damsel In Defense, MakeUp Eraser, Color Street, PartyLite, Wineshop At Home

Annual Revenue: $237 Million

Business Opportunity:
Multilevel-Marketing (MLM)

Initial Investments:
$179, $359 Or $499

Business Earnings Estimate: 
$2,455 Per Year

Pure Romance Review and Analysis Summary:

  • Pure Romance is an mlm company that distributes and sells adult toys and accessories to help women enhanced their intimate lives.
  • Pure Romance Consultants make money by organizing in-home parties to educate and entertain women with the latest sexual health products and the hottest bedroom accessories.
  • The company distributes its products through an mlm network of over 24,000 independent consultants operating in the United States, South Africa, Canada, Puerto Rico, New Zealand, and Australia.
  • However, over 64% of consultants earned an average annual income of $ $2,455, about $204.58 per month.
  • Based on the IDS, you can say that the majority of consultants do not make money with Pure Romance.
  • To become a successful Pure Romance consultant, you must have exceptional people and sales skills, especially Face-To-Face recruiting.
  • Pure Romance home-based business opportunity is not suitable for people without direct selling experience.

There are other lucrative and inexpensive home-based business opportunities for you to compare and consider:
1 – My #1 Home Business Opportunity, or
2 – Affiliate Marketing.
Both do not require face-to-face recruiting and/or a monthly sales quota.

What Is Pure Romance?

Pure Romance is a multilevel marketing (mlm) company that sells and promotes women sexual health through in-home parties’ education on the latest intimate products and the hottest bedroom accessories.

Pure Romance was founded by Patty Brisben in 1993 with the idea of educating, empowering, and entertaining women the latest sexual health products.

Pure Romance sells its products through an mlm network of over 24,000 active consultants operating in 6 different countries including the US and Canada.

Pure Romance estimated sales revenue is $237 million.

The company income disclosure statement (IDS) reported over 64% of consultants earned an average annual income of $2,455 or less.

Based on the IDS, your chance of making money with the Pure Romance business opportunity is low.

I strongly urge you to carefully consider and compare Pure Romance with other home-based business opportunities before investing.

You can use The Best MLM Opportunity to make a comparison.

How To Be A Pure Romance Consultant?

You need a sponsor to become a Pure Romance Consultant.

You can easily search for a Pure Romance consultant online and join through that website.

You can also visit the company to request a local Pure Romance consultant near you.

However, to build a business and make money with Pure Romance, you must purchase one of the 3 Starter Kits, which I’ll discuss in the next section of this Pure Romance review.

How Much Does It Cost To Join Pure Romance?

The cost to join Pure Romance is $179, $359 or $499 depending on the starter kit you purchased.

Pure Romance review starter kits

As you can see, each starter kit offers a consultant a different level of product discounts, with the lowest is 30% and the highest is 45%.

Besides the initial investment, there are costs to stay in business and receive the commissions.

Pure Romance requires all Consultants to maintain an active and qualified status.

  • To maintain active status, Pure Romance consultants are required to order at least $200 every 2 months, about $100 each month.
  • To qualify for downline commissions, Pure Romance consultants are required to generate a personal sales/orders of at least $750 each month.

As you can see, the cost to join Pure Romance is more than a starter kit. You must also include the cost to become active and qualified.

You must pay attention to the monthly Active and Qualified Expenses.

Pure Romance is a Pay and Play business opportunity. If you want to earn, you have to pay.

Any consultant that fails to order the minimum amount required to remain active and qualified is not allowed to receive the bonuses and commissions from Pure Romance.

Remember, the expenses above do not include your time, the marketing costs, travel expenses, and gas.

The active and qualified expenses can destroy your business profit if you cannot resell the products. They become business losses.

Other home-based businesses, such as Affiliate Marketing, you earn the commission on every sale, no need to be active and qualified.

Do you know why Pure Romance has active and qualified requirements?

Two reasons, to force consultants to purchase products and to avoid being classified as a pyramid scheme under the FTC guideline. (Check our discussion on the FTC MLM Guideline for more information.)

Pure Romance Compensation Plan

The Pure Romance compensation offers an outline of the options for consultants to make money with Pure Romance.

I’ll provide a quick analysis of the Pure Romance compensation plan. To see it in detail, just download a copy.

As an mlm opportunity, Pure Romance offers you two ways to earn: Sell Products and/or build a team.

Make Money Selling Pure Romance Products

Pure Romance consultants can either purchase products at a discount price to resell or profits, or they can direct customers to purchase from the replicated website to earn a retail commission.

Pure Romance consultant’s product discount is ranging from 40% to 60% based on the rank.

For new consultants, product discount is determined by the starter kit that they have purchased at the time of enrollment, which ranging from 40% to 45%.

When customers purchase from the replicated website, the consultant earns a 30% commission on orders under $39.99 and 40% with orders over $40.

This sounds simple to make money, right?

Well, I did a quick search online and found Coochy Shave Cream selling for as low as $5.

What is Pure romance products review?

The Pure Romance Coochy Shave Cream retail for $20.00.

Can you make a profit selling Pure Romance products on the market?

It will be a challenge.

Overprice is the reason why consultants have a hard time to make money selling Pure Romance products.

Make Money Recruiting Pure Romance Consultants

We all know the best way to make money with an mlm opportunity is not selling products but recruiting others to join your team.

As long as you are active and qualified, here are your options to make money with the downline.

Override Bonus

You can earn between 1% to 6% of your team sales volume up to 4 levels.

However, to receive this override commissions, you must place an order of at least $750 to $4,000 each month based on your leadership rank.

Lifestyle Bonus

You can earn between $100 to $1,000 lifestyle bonus from Pure Romance.

But to receive this commission, you must achieve the rank of Senior Consultant with 3 active consultants on the 1st level.

The more consultants you recruited, the higher the lifestyle bonuses you will receive.

There are other leadership bonuses and incentives which require more purchasing of Pure Romance overpriced products to qualify. You can refer to the compensation plan for more information.

As you can see, there are multiple ways to earn with Pure Romance. But to get paid, you must order more products to become qualified.

This is how mlm works. Ways to earn is not the same as qualifying to receive the money.

You can potentially earn nothing with Pure Romance because the costs to remain active and qualified might exceed the commissions received.

Can You Make Money Selling Pure Romance?

The compensation plan is an outline of the options to earn, not a report of the consultants’ income.

To know the consultants’ actual income, you need a copy of the Pure Romance income disclosure statement (IDS). This financial document provides ACTUAL INCOMES that consultants received from Pure Romance.

But, where can you get a copy of the IDS?

You can request one at the time of enrollment. The law requires Pure Romance to provide you a copy together with the compensation plan.

As a business review writer, I look to the actual incomes to advise clients on an investment.

If Pure Romance refuses to provide you a copy of the income disclosure statement, don’t join. This is a sign of a scam.

Here’s a copy of the Pure Romance income disclosure statement for us to use with this Pure Romance review.

Pure Romance Consultant Income

According to the Pure Romance income disclosure statement, over 64% of consultants earned an average monthly income of $204.58.

Before you get excited and concluded, “Yes, I can make money with Pure Romance!” I like to point out that this is the gross commissions, before taking out taxes and expenses.

What happens if you deduct the business expenses from this commission?

Over 64% of Pure Romance consultants made no money.

So, how many consultants really make money with Pure Romance?

We know that a consultant must order at least $100 a month to remain active and $750 a month to qualify for downline commissions, a total of $850.

Looking at the income disclosure statement, only 21.7% of consultants earned enough to cover the $850 expenses to stay in business with Pure Romance.

This financial report tells us over 78% of Pure Romance consultants lost money operating their business. This number is higher if we deduct other business expenses and taxes.

After reviewing the income disclosure statement, I can tell your chance of making money selling Pure Romance is near zero.

Why I am so confident?

Because only a small group of consultants, 1.8%, made over $100,000 with Pure Romance.

How can you possibly achieve this top income group in the first few years?

I bet you the top 1.8% are those joining Pure Romance at the beginning and a small circle of the owners’ group.

According to the income disclosure statement, Pure Romance business opportunity is not profitable.

Is Pure Romance A Scam?

Yes, it’s you might not make money selling Pure Romance products. But Pure Romance is not a scam.

Pure Romance is a business opportunity. Every business has risks.

You are responsible to carefully research, study, and investigate Pure Romance before becoming a consultant.

Reading this Pure Romance Review is a good way to learn the risks and rewards associated with this mlm business opportunity.

Many entrepreneurs hire professional financial analysts to evaluate business profitability and loss before investing.

As the owner of an Online Business Review, I have evaluated hundreds of mlm businesses to help investors identified and managed the risks.

As a business opportunity, Pure Romance is not a scam.

It is not an opportunity for you to achieve your financial goal or dream.

Is Pure Romance A Pyramid Scheme?

Mlm companies are legit if they follow the FTC guideline.

Pure Romance might be legit under the law, but I don’t invest based on the laws.

I look at the compensation plan and the income disclosure statement to determine if an mlm is a pyramid scheme.

I say Pure Romance is a pyramid scheme.

If you look at the Pure Romance compensation plan, Consultants are forced to purchase overpriced products to earn the commission.

The best way to make money with Pure Romance is by recruiting others to become consultants, not selling products.

The more people you recruit, the more bonuses and commissions you receive.

Consultants are the primary customers of Pure Romance products.

Isn’t Pure Romance a pyramid scheme?

Well, you don’t have to agree with me.

But you must agree that the Pure Romance compensation plan was designed to turn consultants into customers, buying Pure Romance products.

Pure Romance was not launched for you to build a profitable business.

Yes, some consultants make a full-time income with this company, but this group is less than 2%.

You will not get rich selling Pure Romance.

Is Pure Romance Worth It?

If you enjoy sex toys and education, then joining Pure Romance is worth it.

But if you are looking for a profitable business opportunity to make money from home, then Pure Romance is not worth it.

However, the decision to start a business with Pure Romance is yours to make.

Let’s ask ourselves this question,

Do you know why you want to start a business?

To make money, right?

And to make money, we invest in a PROFITABLE business!

There are much better and less risky home-based business opportunities compared to mlm opportunities.

I recommend you look at Affiliate Marketing.

As an affiliate marketer, there’s

  • No need to purchase a starter kit,
  • No Personal Volume (PV) requirement,
  • No face-to-face sales,
  • No recruiting, and
  • The best part, you are working on the computer in your own home or anywhere you like.

Affiliate marketing is one of the most powerful methods to promote and build your mlm team. I recommend you read, The New MLM Affiliate Marketing to learn more.

One big business risk that Pure Romance rarely discusses with new consultants is “Business Control”.

As a Pure Romance consultant, you have no control over your business.

You are required to obey and follow Pure Romance rules and policies to remain in business.

You cannot decide on your own what products to sell or how to promote your business.

As I have stated above, you are not a business owner with Pure Romance.

What happens if Pure Romance goes out of business?

You are out of business!

You lose everything and nothing you can do about it. You have zero control over the Pure Romance business.

You build a business to create long-term incomes.

You want to build a system that generates money far into the future. Isn’t this the #1 reason you want to build a successful business?

If you want to be an owner of a lucrative and profitable business that generates six-figure passive income, then…

You should read my #1 recommended online business opportunity.

Can you write?

If your answer is “YES”, then why not use this skill to start your own highly lucrative online writing business, TODAY!

Would I join Pure Romance?

Well, why do I want to start a business with an opportunity that less than 2% of owners make a $100,000?

If you want to achieve a life dream of financial freedom, then Pure Romance is not the right opportunity to achieve this dream.

It is almost impossible to make money with Pure Romance. This is a fact!

There are much better home-based business opportunities compared to Pure Romance.

But the final investment decision is yours to make.

I hope this Pure Romance review provides the answer to most or all your questions of what is Pure Romance?

Until next time.

You can share your own Pure Romance review below.

Coffee TalkI create OnlineBzDog to share my fascinating life, “The Writer Lifestyle,”… The care-free-drop-everything-travel-the-world lifestyle!
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