PURE Review – Is Genesis PURE A Pyramid Scheme Or Legit

This PURE review is not about the PURE TV Episodes.

I am talking about a PURE mlm business opportunity which also knows as Live PURE or Genesis PURE.

Welcome to our mlm review Coffee Talk.

PURE is a company that distributes nutrition, weight loss, and sport performance products through an mlm business model.

PURE offers you the opportunity to create your own wealth and financial freedom through the PURE Independent Business Owner (IBO) program.

When I heard PURE is an mlm, the first thought came to my mind, “Is PURE a pyramid scheme or legit opportunity?”

I am not saying all mlm companies are pyramid schemes.

However, it’s not easy to make money with health and wellness mlm business.

Is PURE different?

It smarts for you to stop by and read this review before joining PURE.

In this review, I am going to share with you the truth about the PURE IBO opportunity.

Before becoming a PURE IBO, you should at least know:

  • Is Genesis PURE a pyramid scheme or legit?
  • How to join Genesis PURE?
  • How much does it cost to join Genesis PURE?
  • The Live PURE compensation plan. And
  • Can you make money with Live PURE?

After reading this PURE review, you should be able to determine if Genesis PURE a pyramid scheme or a legit opportunity to achieve your financial goals and dreams.

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PURE Review Summary

Name: PURE

USANA, 4Life, YOR Health, Mannatech, Shaklee, Herbalife, Arbonne, Immunotec

Annual Revenue: $175 Million

Business Opportunity:
Multilevel-Marketing (MLM)

Initial Investments:
$25 Plus a Business Kit $500 or $1,500

Business Earnings Estimate: 
$3,233 Per Year.

  • PURE is a privately held mlm company that promotes and sells health and wellness products in three categories: nutrition, weight loss, and sports performance.
  • Pure was founded by Dae Geun Jung and Lindsey Duncan after the merger of GoYin and Genesis Secret in 2009. The company headquarters is located in Fork, Utah.
  • As a PURE IBO, you make money by promoting the company’s signature products and recruiting other IBOs.
  • PURE reported sales revenue of $175 million in 2018.
  • According to the PURE income disclosure statement, all US active distributors earned an average annual income of $3,233, approximately $269.42.
  • Success with PURE requires exceptional people and sales skills, especially in Face-To-Face recruiting.
  • Mlm is a recruiting business. I don’t recommend this opportunity to those with no sales and recruiting experiences.


What Is Live PURE?

PURE is an acronym of People United Reaching Everyone. The company also goes by the name Genesis PURE or Live PURE.

Live PURE is a multilevel marketing company that distributes and sells nutrition and sport performance products.

PURE was launched in 2009 with the merger of GoYin and Genesis Secret by Robert Lindsey Duncan and Dae Geun Jung. The company headquarters is located in Fork, Utah.

Taxes Attorney General, Greg Abbott, filed a lawsuit against Robert Lindsey Duncan on October 15, 2014, for misleading the public into believing himself as a doctor in order to market and sell various health products which he has a financial interest.

Then on January 26, 2015, the FTC fined Robert Lindsey Duncan and Live Pure $9 million dollars for using deceptive marketing schemes to promote and sell the company weight-loss green coffee on the national television shows, including appearances on The Dr. Oz Show, The View, and other programs.

PURE distributes and sell its products through an mlm network of over 35,690 active IBOs.

The company 2018 estimated sales revenue was $175 million.

However, the Live Pure income disclosure statement (IDS) reported distributors annual average income of only $3,233 with less than 1% of active IBO earned a decent income in 2018.

Based on the distributor earnings report, your chance of making money with PURE is low.

It is recommended to compare PURE with other home-based opportunities before investing.

You can use My #1 Business Opportunity to make a comparison.

How To Join Genesis PURE?

A sponsor is required to join Genesis PURE. Your sponsor is your upline.

You can start the registration process from your sponsor’s website or by visiting the company website to submit an Independent Business Owner application.

But to build a business and earn the commission with Genesis PURE, you must be active and qualified.

Active and qualify required IBOs to purchase products from Genesis PURE every month. I’ll discuss more on these requirements in the next section of this PURE review.

How Much Does It Cost To Join Genesis PURE?

The cost to join Genesis PURE is $25. This fee is renewed every year until you cancel the partnership.

But to become active and build a business with Genesis PURE, you must purchase an Enrollment Pack either $500 PV or $1,500 PV.

Genesis Pure review enrollment packs

The more expensive starter kits offer you a better rank with a higher commission.

Besides initial investments above, there are expenses to operate your PURE mlm business.

PURE requires all IBOs to maintain an active status to earn the commission.

Active IBOs are required to acquire $100 PV (Personal Volume) every 28 days to receive bonuses and commissions.

Genesis PURE is a Pay and Play business opportunity. If you want to earn, you have to pay.

The expenses above do not include your time, marketing costs, travels, and gas.

The monthly active expense can destroy your business profit if you cannot resell the products. This is the biggest problem with mlm opportunities.

Other home-based businesses, such as Affiliate Marketing, you earn the commission on every sale, no need to be active and qualified.

Do you understand why PURE has an active requirement?

Two reasons, to sell products and to avoid being classified as a pyramid scheme under the FTC guideline. (Check our discussion on the FTC MLM Guideline For more information.)

Live PURE Compensation Plan

The PURE compensation plan is the document outlined the options to make money with Live PURE.

I’ll provide a quick overview of the Live PURE compensation plan. To see it in detail, just download a copy.

I like to explain a few points before we start.

Part of Live PURE compensation adopts a Binary mlm compensation.

Binary means you must build two teams, the right and the left, to earn commissions.

Binary compensation is considered one of the most difficult to make money in the mlm business.

I’ll alert you when we come to that section of the Live Pure compensation plan.

PURE stated that IBOs have 6 ways to earn.

Since this is an mlm opportunity, there are only two ways to make money with Genesis PURE: sell products and/or recruiting others to join as an IBO.

Make Money Selling PURE Products

PURE IBOs earn a retail bonus by purchasing products at wholesale 25% discount price to resell for a profit.

IBOs can also direct customers to their replicated Live PURE website to purchase the product and receive the retail bonus.

This sounds easy to make money, right?

I did a quick search online and found a bottle of PURE Metabolic ONE selling online as low as $15.

This same item retail on the PURE website for $37.95.

Live PURE review product

It will be a challenge for distributors to earn a retail bonus selling PURE products on the market.

Overprice is the reason you will have a hard time selling Live PURE products.

Make Money Recruiting New IBOs

If you cannot sell products, the single option to make money with Live PURE is recruiting others to join as an IBO.

Remember, you must be an active and qualified IBO to receive bonuses and commissions.

Below are the options to make money by recruiting others.

You earn a 10% commission of the total PV of all orders submitted by your new recruits within the first 90 days of enrollment.

Team Bonus

Team Bonus is determined based on the Binary System.

You are not qualified for this bonus until you have built two teams, the right and the left team, each with one active IBO.

You earn a 10% commission of the total PV of IBOs in your lesser team.

However, to receive the team bonus, you must be an Active Bronze Director. This means you have to generate a minimum of $500 PV each week.

There are other leadership bonuses and commissions which require more PV to qualify. Essentially, the IBOs or team members must purchase more overpriced products to earn the commission. Please refer to the compensation plan for more information.

As you can see, there are multiple ways to earn under the Live PURE compensation plan.

But no money is paid until you are active and qualified.

This is how mlm works. Ways to earn is not the same as qualifying to receive the money.

You can potentially earn nothing under the Genesis PURE compensation plan because the costs to be active and qualified might exceed the commissions received.

When evaluating mlm opportunity like PURE, you cannot rely on the compensation plan to determine the business income.

You must look at the actual bonuses and commissions received by PURE IBOs to understand the business profit and loss.

Can You Make Money With PURE?

Your PURE sponsor will show you the compensation plan and tells you, yes you can make with PURE.

But this is not true.

Here’s what I mean,

The Live PURE compensation plan offers POTENTIAL EARNINGS, ways to earn.

To know the actual income, you need a copy of the Income Disclosure Statement. This financial document provides ACTUAL INCOMES earned by IBOs in the previous year.

But, how can you get a copy of the income disclosure statement?

You can request one at the time of enrollment. The law requires Genesis PURE to provide you a copy together with the compensation plan.

As a business review writer, I look to the actual incomes to advise clients on an investment.

If PURE refuses to provide you a copy of the income disclosure statement, don’t join. This is a sign of a scam.

However, I have a copy of for us to use with this PURE review.


When analyzing an income disclosure statement, the footnote is always a good place to start.

Look at this footnote.

Pure review footnote

According to the footnote above, the annual average gross income of all PURE IBOs was $3,233, about $269.42.

What happens if we deduct the costs to operate the Genesis PURE mlm business?

Most PURE IBOs made no money.

If you look at the table, you will notice that only 0.51% of all PURE IBOs earned an annual average income above $4,000, less than 1% make money with PURE.

After reviewing the PURE income disclosure statement, I can tell you that your chance of making money with PURE is near zero.

Why I am so confident?

Because less than 1% of IBOs made money with PURE.

How can you possibly achieve the top earner group in the first year?

Is PURE A Scam?

Yes, it’s not easy to make money with PURE. But PURE is not a scam.

PURE is a business opportunity. Every business has risks.

You are responsible to carefully research, study, and investigate Live PURE before enrolling.

If you become a Genesis PURE IBO without doing the proper researches, then you cannot call PURE a scam.

Reading this PURE Review is a good way to learn the risks and rewards associated with mlm.

Many entrepreneurs hire professional financial analysts to evaluate business profitability and loss before investing.

As an owner of an Online Business Review, I have evaluated hundreds of mlm businesses to help investors identified and managed the risks.

As a business opportunity, PURE is not a scam.

It’s an unprofitable business with a low rate of success, less than 1%.

Is Genesis PURE A Pyramid Scheme?

Most mlm companies are legit if they follow the FTC guideline.

Genesis PURE might be legit under the law, but I don’t use the laws to make an investment decision.

I look at the financial information and earnings to determine a pyramid scheme and a scam.

I believe Genesis PURE is a pyramid scheme.

If you look at the compensation plan, IBOs are forced to purchase overpriced products to earn the commission.

The only way to sell Genesis PURE products is by recruiting others to join.

The more people that you bring in, the more money you make.

IBOs become the primary customers of this mlm company.

Doesn’t this qualify PURE as a pyramid scheme?

OK, you might not agree with me.

But, based on our PURE Review, you must accept that Live PURE is not a good investment. Your chance of achieving financial success is less than 1%.

Besides, the Live PURE compensation plan was designed to make money for PURE, not for you.

Is PURE Worth It?

If you love the products, then Genesis PURE is worth it.

If you are searching for a business opportunity to build wealth, I am telling you don’t waste your time and money with PURE.

However, the decision to join PURE IBO is yours to make.

I want to ask you this question,

Do you know why you want to start a home-based business?

To earn extra money from home, to be your own boss, or to achieve financial freedom?

And to make money, we invest in a PROFITABLE business!

There are much better and less risky home-based business opportunities.

If you want to be an owner of a lucrative and profitable business that generates six-figure passive income, then read my #1 recommended online business opportunity.

You should use the writing skill to start your own highly lucrative online writing business, TODAY!

There’s NO traveling around town to attend late-night meetings and NO face-to-face sales or recruits with my online business.

The best part, you are working on the computer in your own home or anywhere you like.

I don’t like PURE or any mlm opportunities for one reason, “Business Control.”

All PURE IBOs have no control over their business.

You must follow and obey Live PURE rules and policies to stay in business.

What happens if Genesis PURE goes out of business?

Every IBO is out of business!

Your hard work disappears and nothing you can do about it. You have zero control over your business.

I start a business to create future incomes. This is a long-term investment.

You want to build a system that generates money far into the future. Isn’t this the #1 reason you want to build a successful business?

There’s a lucrative method that I and millions of people have been using to generate six-figure passive income online.

You must read my #1 recommended online business opportunity.

Can you write?

If your answer is “YES”, then why not use this skill to start your own highly lucrative online writing business, TODAY!

I ready don’t care if Genesis PURE is a pyramid scheme or a legit company.

Who wants to start a business with less than 1% chance of making money?

I am not going to throw my money away.

I hope this PURE review provided you enough information to make the right investment decision.

Thank you for participating in this PURE review discussion.

Until next time.

You can share your own Live PURE review here.

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